PoolPal™ Platform

PoolPal™ is the first true commercial-grade hyper-automation platform for swimming pools, built by pool operators to redefine how leisure, hospitality, condo, hotel and municipal facilities care for their water. The team needed a brand identity, logo, marketing website, and an investor-ready presentation that could carry both deep technical credibility and warm, end-user clarity.

I led the visual brand work across the logomark, color system, illustration style, web design direction, and the pitch deck used with operators and partners.

My role, Logo design, brand system, web direction, and presentation design across pre-launch and launch phases.

• Logo Design
• Brand Identity
• Color & Type System
• Iconography
• Web Design Direction
• Marketing Pages
• Investor & Operator Presentations
• Photo / Illustration Direction

Position PoolPal™ as the first true commercial-grade pool automation platform, technical and trustworthy, while remaining clear, modern and approachable for non-technical operators and decision-makers.

We built a system around four brand pillars: Exceptional Customer Experience, Cutting-Edge Innovation, Efficient Waste Reduction, and Unmatched Affordability. The visual identity pairs a deep marine navy with a clean light-blue accent, a confident geometric wordmark, and an icon family that reads instantly across the dashboard, controller, signage and marketing surfaces.

• 01

  Logo & wordmark

  Designed a clean, geometric mark and wordmark that scales from the IoT controller faceplate to billboard scale, and reads on both light and dark backgrounds.

• 02

  Brand system

  Built a flexible color, typography and iconography system anchored by marine navy and aqua accents, with a Poppins-led type pairing.

• 03

  Web direction

  Set the design direction for the marketing site, from hero storytelling to the 4-pillar grid, industry slider, ROI sections and product comparison table.

• 04

  Presentation design

  Crafted the master investor and operator deck used across demos, partner pitches and tradeshow conversations.

Launched with a coherent visual identity across the marketing site, sales materials, investor deck and operator-facing dashboards, with a brand system flexible enough to extend into hardware, tradeshow and partnership touchpoints as the platform scales.