Mirastar Federal Credit Union

Mirastar Federal Credit Union launched a new brand to reflect its expanded membership and community-focused mission. After the rebrand, I turned the new identity into working creative: campaigns, print, digital, presentations, and member-facing experiences.

I designed campaign concepts and visual direction, built scalable templates for internal teams, and kept every channel consistent, from branch signage to the website's AI assistant.

After a major rebrand, the organization needed consistent visual application across all channels, fast turnaround for campaigns, clear member-friendly communication, scalable templates for internal teams, and new digital tools to improve member support, all while maintaining the optimistic “rising together” brand message.

Visual & Brand Designer

Led creative design and production across marketing campaigns, digital experiences, brand communications, and print. Developed cohesive visual assets and reusable templates while collaborating with cross-functional teams to maintain brand consistency.

Brand & Campaign Design · Digital & Social Media · Website & Landing Pages · Email & Newsletter Design · Presentation Design · Print & Direct Mail · Branch Signage & Environmental Graphics · Brand Templates & Visual Systems · AI Assistant (Glia) Integration

Adobe Creative Suite · PowerPoint · Keynote · Salesforce Marketing Cloud

Applied the new color system, typography, and graphic language across every deliverable.

Built reusable templates and layout systems for internal teams.

Created visual systems that could flex across multiple initiatives.

Prepared print files, digital variants, and handoff specs to ensure consistency.

Contributed visual design and content direction for the Gila AI assistant integration on the Mirastar website.

75th Anniversary Campaign. Campaign concept and visual direction, social media graphics, digital ads, print collateral, branch signage, and anniversary-themed brand applications.

Community Impact Report. Editorial layout and visual storytelling, data visualization, and infographic styling in print-ready and digital versions.

QCash Buckslips. Branch promotional print pieces with clear hierarchy for financial messaging and production-ready layouts for multiple versions.

Teddy Bears on Patrol Campaign. Community-focused campaign graphics, social and promotional materials with a child-friendly, approachable visual tone.

Brand templates & toolkits. Presentation and document templates, social and print layout systems, and internal marketing assets.

Gila AI Assistant (Website). Visual styling for the AI assistant interface, brand-aligned UI elements, and a conversational, member-friendly tone.

Consistent brand presence across campaigns and branch materials, faster production through reusable templates, stronger storytelling in community and anniversary initiatives, and enhanced digital experience through AI-assistant integration.

Credits: Brand strategy and core rebrand work were developed in collaboration with Mirastar leadership and external partners. My role focused on campaign execution, brand rollout, production design, and digital touchpoints following the rebrand.