Mirastar Federal Credit Union
On The Rise, Brand Rollout
Client
Mirastar Federal Credit Union
Industry
Finance
Role
Visual & Brand Designer
Year
2024-2025
The brief.
Mirastar Federal Credit Union launched a new brand to reflect its expanded membership and more inclusive, community-focused mission. Following the rebrand, I supported the day-to-day rollout of the new identity across campaigns, print, digital, and member-facing experiences, ensuring consistency, clarity, and production-ready execution.
My work focused on translating the new brand language into real campaigns, branch materials, and scalable templates, while also contributing to new digital touchpoints such as the Gila AI assistant on the website.
My role, Visual & Brand Designer, Figma, Adobe Creative Suite, Keynote, AI content tools (Gila).
What I delivered.
- Campaign Design
- Marketing Materials
- Print Collateral
- Social Assets
- Brand Templates
- AI-Assistant Integration
- Branch Materials
- Website Assets
- Marketing Email
- Newsletter Template
- Slides & Presentations
What we set out to do.
After a major rebrand, the organization needed consistent visual application across all channels, fast turnaround for campaigns, clear member-friendly communication, scalable templates for internal teams, and new digital tools to improve member support, all while maintaining the optimistic “rising together” brand message.
How I worked.
- 01
Translate brand into execution
Applied the new color system, typography, and graphic language across every deliverable.
- 02
Design for scale
Built reusable templates and layout systems for internal teams.
- 03
Campaign-ready storytelling
Created visual systems that could flex across multiple initiatives.
- 04
Production-ready delivery
Prepared print files, digital variants, and handoff specs to ensure consistency.
- 05
Support digital experience
Contributed visual design and content direction for the Gila AI assistant integration on the Mirastar website.
Key projects shipped.
75th Anniversary Campaign
Campaign concept and visual direction, social media graphics, digital ads, print collateral, branch signage, and anniversary-themed brand applications.
Community Impact Report
Editorial layout and visual storytelling, data visualization, and infographic styling in print-ready and digital versions.
QCash Buckslips
Branch promotional print pieces with clear hierarchy for financial messaging and production-ready layouts for multiple versions.
Teddy Bears on Patrol Campaign
Community-focused campaign graphics, social and promotional materials with a child-friendly, approachable visual tone.
Brand templates & toolkits
Presentation and document templates, social and print layout systems, and internal marketing assets.
Gila AI Assistant (Website)
Visual styling for the AI assistant interface, brand-aligned UI elements, and a conversational, member-friendly tone.
What shipped.
Consistent brand presence across campaigns and branch materials, faster production through reusable templates, stronger storytelling in community and anniversary initiatives, and enhanced digital experience through AI-assistant integration.
Credits - Brand strategy and core rebrand work were developed in collaboration with Mirastar leadership and external partners. My role focused on campaign execution, brand rollout, production design, and digital touchpoints following the rebrand.
