Mirastar Federal Credit Union

On The Rise

Mirastar Federal Credit Union launched a new brand to reflect its expanded membership and more inclusive, community-focused mission. Following the rebrand, I supported the day-to-day rollout of the new identity across campaigns, print, digital, and member-facing experiences, ensuring consistency, clarity, and production-ready execution.

My work focused on translating the new brand language into real campaigns, branch materials, and scalable templates, while also contributing to new digital touchpoints such as the Gila AI assistant on the website.

CLIENT:
Mirastar Federal Credit Union

INDUSTRY:
Finance

MY ROLE:
Visual & Brand Designer


TOOLS: Figma, Adobe Creative Suite, Keynote, AI content tools (Gila)

SCOPE:

• Campaign design
• Marketing Materials
• Print collateral
• Social assets
• Brand templates
• AI-assistant integration
• Branch materials
• Website assets
• Marketing Email
• Newsletter Template
• Slides and Presentations

THE CHALLENGE:

After a major rebrand, the organization needed:

• Consistent visual application across all channels
• Fast turnaround for campaigns and community initiatives
• Clear, member-friendly communication materials
• Scalable templates for internal teams
• New digital tools to improve member support

The goal was to maintain the optimistic “rising together” brand message while supporting a wide range of initiatives and deadlines.

MY APPROACH:

Translate brand into execution
Applied the new color system, typography, and graphic language across every deliverable.

Design for scale
Built reusable templates and layout systems for internal teams.

Campaign-ready storytelling
Created visual systems that could flex across multiple initiatives.

Production-ready delivery
Prepared print files, digital variants, and handoff specs to ensure consistency.

Support digital experience
Contributed visual design and content direction for the Gila AI assistant integration on the Mirastar website.

Key projects & deliverables


75th Anniversary Campaign

  • Campaign concept and visual direction

  • Social media graphics and digital ads

  • Print collateral and branch signage

  • Anniversary-themed brand applications

Community Impact Report

  • Editorial layout and visual storytelling

  • Data visualization and infographic styling

  • Print-ready and digital versions

QCash Buckslips

  • Branch promotional print pieces

  • Clear hierarchy for financial messaging

  • Production-ready layouts for multiple versions

Teddy Bears on Patrol Campaign

  • Community-focused campaign graphics

  • Social media and promotional materials

  • Child-friendly, approachable visual tone

Brand templates & toolkits

  • Presentation and document templates

  • Social and print layout systems

  • Internal marketing assets

Gila AI assistant (website integration)

  • Visual styling for the AI assistant interface

  • Brand-aligned UI elements and messaging

  • Support for conversational, member-friendly tone

OUTCOME:

  • Consistent brand presence across campaigns and branch materials

  • Faster production through reusable templates

  • Stronger storytelling in community and anniversary initiatives

  • Enhanced digital experience through AI-assistant integration


CREDITS:
Brand strategy and core rebrand work were developed in collaboration with Mirastar leadership and external partners.
My role focused on campaign execution, brand rollout, production design, and digital touchpoints following the rebrand.