Brand Identity & Packaging
G.Glow
- Client
- Concept project
- Role
- Brand Identity & Packaging Designer
- Industry
- Skincare
- Year
- 2025
Introduction
G.Glow is a brand identity and packaging concept for a modern skincare line created for Generation Z.
Target Audience
Generation Z, who see skincare not as an obligatory routine, but as part of their lifestyle and everyday self-care.
Solution
The visual concept is built around the idea of glow: a lively, energetic and slightly playful state, expressed through a rounded logo, a fluid brand shape and a bold, recognizable palette.
My Role
I created the brand identity and packaging: the logo, glow shape, typography and colour palette, and their application across the full product range.
