Canadian Tire Mobile App

Canadian Tire's mobile app was a legacy web-based experience that didn't meet modern native UX standards. The App Store rating sat below 3 stars, the design language lagged the brand's evolution, and a waterfall development process slowed iteration.

I led the visual direction and design language for the redesign, translating user research, business goals, and brand into a scalable native mobile experience built around product discovery, in-store availability, and a streamlined checkout.

Before the redesign, the mobile app sat below 3 stars on the App Store. Customers couldn't find products fast, couldn't trust availability, and a waterfall process kept the team from iterating quickly enough to fix it.

Product pages now lead with imagery, ratings, in-store availability and clear pickup vs. ship-to-home choices. Tires gained a vehicle-aware flow, and a new store locator made the closest Canadian Tire easy to find on the go.

UI & UX Designer

UI and UX design for the native app, from design language and interaction patterns to scalable Figma libraries, design-sprint facilitation, and championing accessibility across the team.

Figma

I audited the legacy app against native iOS and Android patterns, built a scalable Figma library for components, type and color, and replaced waterfall hand-offs with cross-functional design sprints, keeping accessibility central to every flow.

The redesigned app launched as a true native experience, lifting the App Store rating from below 3 stars to 4.7. Customer sentiment improved across reviews, and the new design system + sprint cadence let the team ship faster while staying on-brand.

Credits: Collaboration with Canadian Tire's product, engineering, brand and research teams across multiple sprint cycles.